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Privacy Policy

Last updated: July 15, 2025

Thank you for using the EaseUp App Well-Being mobile app. This Privacy Policy explains how we collect, use, and protect information when you use our mobile application and website. By using the app or/and the website, you agree to the terms outlined below.

1. Information We Collect

The EaseUp Well-Being mobile app and website do not collect sensitive personally identifiable information such as email addresses, phone numbers, or account credentials. However, the mobile app may request limited, optional data — such as a first name — to personalize the user experience. This information is stored locally on your device and is never collected by us or shared with third parties.

1.1 First Name (Optional)

Users may choose to enter a first name, which is used solely for personalization (e.g., displaying it on the home screen).

  • This is entirely optional and does not affect access to any app features.
  • The first name is stored only on your device and is not collected, transmitted, or shared externally.

1.2 Subscription & Transaction Data (via RevenueCat)

We use RevenueCat, a third-party service, to manage in-app purchases and subscriptions. When you make a purchase through the app, RevenueCat may collect and process the following information:

  • Transaction receipts and product identifiers
  • Subscription status and renewal information
  • Device and platform details (e.g., OS version, app version, IP address)

This data is used solely to:

  • Verify purchases and manage access to premium features
  • Restore subscriptions on new devices
  • Prevent unauthorized access or fraudulent use

We do not access or store any payment information directly. All billing is securely processed by Apple through the app stores.

For more information, please refer to RevenueCat’s Privacy Policy.

1.3 Technical and behavioral data for EaseUp Well-Being mobile app (via Amplitude)

We use Amplitude, an analytics platform, to collect anonymous behavioral data to help us understand how users interact with the app. This data includes:

  • Feature usage patterns
  • Navigation paths within the app
  • Session duration and frequency

This data is used solely to improve the app's performance and user experience. We do not use this data to identify individual users.

1.4 iCloud Sync

EaseUp Well-Being mobile app uses Apple iCloud to back up and sync your app data—such as mood logs, breathing sessions, journal entries, and movement history—across your Apple devices. This feature is enabled by default if you are signed into iCloud on your iOS device.

Your iCloud data is stored securely by Apple and governed by Apple’s privacy policies. EaseUp Well-Being mobile app does not collect or access this data. You can disable iCloud sync for EaseUp at any time via your iOS device settings.

1.5 Technical and behavioral data for EaseUp Well-Being mobile app website - easeupapp.com (via Amplitude)

When you use our website, Amplitude helps us understand how people interact with the pages. It automatically collects information like which buttons are clicked, which pages are visited. This helps us improve your experience.

Importantly, Amplitude does NOT collect any personal information like your name, email, or phone number.

How can you prevent this data collection?

If you prefer not to share this usage data, you can block or delete cookies in your web browser, use privacy-focused browser extensions, or browse in “private” or “incognito” mode. Some browsers also offer settings to block tracking scripts. Please note that blocking analytics may affect how some features of our website work.

2. How We Use Information

The information collected via RevenueCat and Amplitude is used solely for internal, analytical, and operational purposes, including:

  • Improving app functionality, stability, and performance
  • Understanding general usage trends to enhance user experience
  • Managing in-app purchases and subscriptions

We do not use the data for advertising or marketing purposes.

3. Children’s Privacy

The EaseUp App is not intended for children under the age of 13. We do not knowingly collect any personal information from children.

If you believe that a child has entered personal information into the app (e.g., by manually entering their name), please contact us and we will assist in removing any locally stored data from their device.

4. Data Security and Retention

  • We do not store personal data.
  • The optional first name remains on your device and is deleted when the app is uninstalled or the data is manually cleared.
  • Subscription status data may be retained by RevenueCat as long as necessary to manage access to paid features.
  • We implement reasonable safeguards to protect any information handled within the app.

5. Changes to This Privacy Policy

We may update this Privacy Policy occasionally to reflect changes in our practices, technologies, legal requirements, or other factors. We encourage you to review this Privacy Policy periodically in the app to stay informed about how we are protecting your information. Your continued use of the app after any changes to this Privacy Policy will constitute your acceptance of such changes.

6. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us at:

📧 support@easeupapp.com

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